Translating data into operational excellence.

International Breweries Plc (Anheuser-Busch InBev) · Nigeria

Managed redistribution and bulk-breaking activities across multi-partner distributor networks. Coordinated commercial activity with supply chain operations to protect product availability and fulfilment targets. Analysed demand and consumption patterns to inform channel strategy, inventory positioning, and business decisions. Designed and monitored reverse logistics processes within the distribution cycle to reduce waste and recover value. Engaged with internal teams and external stakeholders to align operational capabilities with commercial objectives. Used data tools and enterprise systems to track performance, identify gaps, and drive continuous improvement. Role equivalent to Territory Manager, with full responsibility for distribution channels, territory coverage, and commercial performance.

Key achievements

• Selected as one of a core five-person team to design and launch the Bulk-Breaker scheme, identifying, recruiting and developing emerging sub-distributors and channel partners ahead of competition.
• Recruited an average of five new sub-distributors every quarter, providing ongoing operational and commercial support to help them build profitable businesses, compete fairly and drive market share growth.
• Managed redistribution networks and led go-to-market strategies across assigned territories, coordinating trade marketing activities to strengthen brand preference and position ABInBev brands as the first choice on retailers' shelves.
• Grew territory distribution coverage by 28% and consistently met and exceeded annual sales and availability targets.
• Improved product availability across assigned territory from 82% to 96% by aligning supply chain operations with commercial activity.
• Reduced slow-moving stock and product returns through improved demand analysis and reverse logistics monitoring, cutting waste by 19%.
• Built and maintained strong relationships with over 45 active distributors and channel partners, improving order fulfilment speed and reliability.
• Analysed consumption patterns and seasonal demand to recommend optimal stock positioning, helping reduce stockouts by 24%.
• Streamlined redistribution and bulk-breaking processes across distributor networks, cutting average lead time to retail by 3 days.
• Identified and resolved operational bottlenecks in the supply chain, contributing to an estimated 12% reduction in operational costs within the territory.
• Produced regular performance and demand reports using data tools, enabling informed channel strategy and business decisions.

What I track & visualise

• Territory & Distribution Performance

  Coverage growth, product availability trends, network expansion and partner recruitment rates.

• Supply Chain & Operational Efficiency

  Stock positioning, lead times, waste reduction, reverse logistics performance and cost improvements.

• Demand & Consumption Analysis

  Seasonal patterns, stockout prevention, forecast accuracy and inventory health.

• Trade Marketing & Commercial Impact

  Brand visibility, market share growth, promotional effectiveness and partner profitability.

Tools & approach

I combine data extraction with SQL, structured analysis and interactive visualisation in Power BI and Excel to turn operational information into clear and actionable insights. Every dashboard is designed to answer practical questions: what is happening, why it matters, and where to improve. Reports are built to support strategic decisions, monitor progress, and demonstrate measurable impact across commercial and supply chain activities.

Performance dashboard

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Interactive Power BI Model

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Interactive Power BI dashboard — Port Harcourt 2 (Rivers & Bayelsa Territory), 2017–2022. Visualising distribution coverage, network growth, supply chain efficiency, demand patterns, reverse logistics performance, and operational cost improvements across the assigned region.